Jurassic World Rebirth Popcorn Bucket

Did I purchase the giant dinosaur footprint popcorn bucket on the opening day of Jurassic World Rebirth? Yes. Did I then keep the oversized plastic footprint in my car for a week and take random pictures of it around town to justify the expense? Obviously.

Nearly 3 Million Views In A Month

Let me tell you what's strange about social media ... 

For the last couple of months, I've been deep in the planning stages for future projects. Writing, mapping, proposals - you name it. None of this is particularly engaging or visual enough to share when it's happening, but it's understandably a big part of the process. 

My socials have all been on a roll this year, but not because I've reinvented the wheel or made some massive change. Really, I've just been leaning hard into sharing more of what I'm enjoying in real time - thrift finds, local photo walks, vintage media wall additions, unreleased travel shoots, archival restorations, project throwbacks, VHS tapes, 35mm shoots, documentary references, old cinemas, etc, etc. And here's what's so strange about that ... 

Last month was an "administrative month" where I wasn't actively in the middle of something big happening. These are the all-too-common behind the scenes months. Yet, for the first time, the Editing Luke socials hit nearly 3 million views in a single 30 day stretch. This was without ads, without something going viral, or some new marketing scheme. 

In fact, my content last month was essentially anti-marketing in that I wasn't selling anyone anything at all. And yet, the reach resulted in more messages than ever and a 1000 follower bump on the Facebook page. Go figure. 

What's the takeaway? Stop trying so hard? I don't entirely know. But getting back to sharing what you're enjoying (with your audience in mind) is a lot more fun than regurgitating influencer tropes. I think it's important to remind ourselves why we're even doing a lot of what we're doing sometimes. 

In short, go be excited about your random interests and get back to sharing that stuff again. It's almost like people can tell when you're actually enjoying yourself lol.

Hiking to the Hollywood Sign in Griffith Park

Despite no clear way to get there, despite it being fenced off, despite a week of rain and mudslide warnings closing most of the legitimate trails - hiking to the lookout above the Hollywood Sign in Los Angeles, California was a bucket list experience worth ruining a pair of shoes over.

I began my hike at the Griffith Observatory, itself a popular and iconic destination with sweeping views of the city and some amazing astronomical exhibits to explore. From the observatory, I followed the Charlie Turner Trailhead, which winds its way into Griffith Park, one of the largest urban parks in North America. The trail is well-maintained and offers a gradual incline, making it accessible for most skill levels.

As you ascend, the path reveals stunning vistas of downtown Los Angeles, the Pacific Ocean (on clear days), and, of course, the Hollywood Sign looming larger with every step. Along the way, you'll pass native chaparral plants, rugged hillsides, and may even spot wildlife like hawks, coyotes, or lizards. It really is amazing to wander through this massive natural area in the middle of this sprawling city. The landscape is incredible.

From here, the previous week's rainfall had made going off trail the only real option forward. The full round-trip hike from the observatory to behind the Hollywood Sign via Mt. Hollywood and Mt. Lee is about 6 to 7 miles and takes roughly 2.5 to 3 hours, depending on your pace and the exact route you choose. At the summit behind the sign, hikers are rewarded with a breathtaking view of the 45-foot-tall letters and a panoramic scene of Los Angeles stretching in every direction.

It's best to start early to avoid the midday heat, and bring plenty of water, sunscreen, and comfortable shoes. Whether you're a local or a visitor, this hike blends urban exploration with outdoor adventure, and you won't find a more iconic view in L.A.

Sundown at the Hat Motel on 35mm

A charming stopover to capture some vintage style b-roll on good old fashioned 35mm.

Jaws at Universal Studios Hollywood

One of the most iconic and thrilling segments of the Universal Studios Hollywood Tram Tour is the Jaws experience, a nostalgic nod to Steven Spielberg’s 1975 blockbuster. As the tram winds its way through the Universal backlot, guests are transported to the sleepy seaside town of Amity Island, where danger lurks just beneath the surface. The setting, built around a small marina with quaint buildings and fishing boats, sets the stage for a chilling encounter.

As the tram pauses near the water, guests are drawn into the scene with an unsuspecting calm—until the infamous dorsal fin appears. With sudden splashes and the classic suspenseful music playing, a mechanical great white shark lunges from the water in a dramatic attack, creating a startling and unforgettable moment. Flames burst from nearby fuel tanks, water sprays into the tram, and the sense of danger feels surprisingly real despite the attraction’s age.

This portion of the tour is a fan-favorite not only for its jump scares but also because it captures the spirit of classic Universal movie magic. The shark itself is a nod to the original animatronic beast nicknamed “Bruce,” used in Spielberg’s film. Though simple by today’s standards, the Jaws scene continues to thrill generations of guests with its practical effects and clever staging.

Whether you're a longtime fan of Jaws or simply love a good scare, this portion of the tram tour is a quintessential part of the Universal experience, blending film history with theme park excitement.