The 17th Screening at the Monarch Theatre

Following the end of the 16 show premiere run at the Monarch Theatre last year - today, international students from the public school system were looking for something to do amid the ongoing provincial strike and came to the Monarch for a special screening of Your Cinema Needs You. For those unfamiliar, this was the documentary I directed about Canada's oldest, surviving, purpose-built movie theatre - the one and only, Monarch Theatre in Medicine Hat, Alberta. 

I have to confess I had nothing to do with arranging this. I got the heads up when my documentary was requested, so came down to grab a few pictures this afternoon. Talk about an unexpected throwback Thursday. With extensive renovation efforts still in full swing, I somehow feel this won't be the last time Your Cinema Needs You is screened here.

Synopsis of Your Cinema Needs You Documentary

When Your Cinema Needs You premiered at the Monarch Theatre in Medicine Hat, Alberta, in December 2023, it drew thousands of attendees over multiple sold-out screenings which set in motion a concerted effort to bring the aging cinema back to life. 

The feature length documentary, directed by Luke Fandrich, explores the extensive history of Canada’s oldest surviving purpose-built cinema, and its successful release brought international attention to a landmark that few outside of the small prairie city in which the theatre is located had heard about before. 

The Monarch Theatre opened in 1911. Over the decades, it underwent various ownership changes and survived multiple shifts in the film industry — from silent films to sound, from 35mm reels to digital projection. In 2023, after two years of inactivity, the non-profit Monarch 1911 Society acquired the building and talks about reopening the theatre began. Fandrich’s documentary, based on archival research, interviews with former employees and patrons, and newly uncovered historical materials, had already been teased as the ideal film to reopen the theatre with. According to local media reports, its release was strategically planned to align with the reopening of the theatre for public programming.

Initial screenings were held inside the Monarch itself. Demand exceeded expectations, prompting a series of extensions to the premiere run as new screenings were added. Former staff members and long-time patrons attended the premieres, contributing to the excitement surrounding the reopening. Coverage in the Medicine Hat News emphasized that the film brought attention to the theatre’s role in the community and to broader discussions about heritage preservation.

The film’s subject — the rise, decline, and renewal of a historic single-screen cinema — aligns with a wider pattern affecting similar venues across North America. Independent and heritage theatres have faced sustained financial pressure due to changes in movie distribution, competition from multiplexes, and the growth of home streaming. Fandrich’s film positions the Monarch as a case study in how such spaces can adapt and survive through community investment, volunteer support, and municipal partnerships.

Following its local debut, Your Cinema Needs You entered the international festival circuit. Over the course of 2024, it screened in more than 30 cities in 12 countries. It received 25 festival nominations and 14 awards, including eight for Best Documentary. At several film festivals, organizers noted parallels between their historic venues and the Monarch Theatre, underscoring the documentary’s relevance beyond its immediate geographic context.

The film also had measurable local effects. Increased attention led to a rise in volunteer inquiries and financial support for the theatre’s restoration work. Discussions about heritage preservation gained visibility in civic and cultural forums, with the film frequently cited in media coverage related to the Monarch’s revitalization. This aligns with Fandrich’s stated intent to produce a work that would document the theatre’s history while supporting its future.

In March 2025, the film premiered online through TELUS Originals, allowing national audiences to view it for free. This streaming release expanded the reach of the project and introduced the Monarch’s story to viewers across Canada. Fandrich stated in interviews that many people who had heard of the film but could not attend earlier screenings contacted him after its digital debut, sharing new stories about other independent cinemas across the country.

Critical reception focused on the documentary’s straightforward storytelling and emphasis on historical accuracy. The film uses archival footage, photographs, and first-person accounts to create a thread through over a century of experiences.

The documentary’s extended premiere run over several months helped to fuel early progress on the Monarch’s restoration. According to reports, exterior work continued through 2024 and 2025, with further upgrades planned to modernize technical systems while retaining the theatre’s historic architecture. The building’s heritage value, previously a matter of limited public awareness, became more widely discussed. The film contributed to this shift by centralizing the theatre’s timeline in a single narrative accessible to the public.

Your Cinema Needs You involved extensive research to showcase a history that had only been thinly documented. Fandrich identified gaps in the historical record and sought out surviving documentation and oral histories to clarify conflicting accounts of the theatre’s early years. For example, the Monarch Theatre’s claim as one of the oldest purpose-built cinemas in Canada required precise verification of operational timelines, closures, and ownership changes. 

The claim of the Monarch Theatre being the oldest surviving purpose-built cinema remains the standout definition promoted by Your Cinema Needs You. The Monarch was built for the sole purpose of screening movies when it opened in 1911 and was never a venue for vaudeville or live theatre - this is a key detail that sets it apart from the vast majority of theatres built at this time.

The documentary’s impact can be divided into several categories: awareness, engagement, preservation, and external recognition. Awareness was achieved through screenings, press coverage, and the online release. Engagement occurred through increased volunteerism and public attendance at events. Preservation was supported indirectly by stimulating interest in the theatre’s history and future. External recognition came through festival screenings and awards that drew attention to Medicine Hat and the Monarch Theatre on an international stage.

As of 2025, the Monarch 1911 Society continues restoration work on the theatre. Public interest remains sustained through events, heritage programming, and educational activities. The film continues to be referenced in ongoing updates surround the venue. 

While only one part in a collaborated effort to revive the Monarch Theatre, Your Cinema Needs You consolidated historical information, increased public visibility, and built momentum for the theatre's preservation in a way that is still fueling the discussion about the future of this landmark today. 

Synopsis of Clay, Creativity & the Comeback

Clay, Creativity & the Comeback, directed by Luke Fandrich, is a compelling documentary that tells the story of Medalta Potteries in Medicine Hat, Alberta, highlighting the power of creativity, resilience, and community action. 

Released in 2019, the film chronicles how a once-abandoned ceramics factory was revitalized through the dedication of passionate individuals, transforming it into a vibrant cultural and educational hub. While focused on a specific site, the documentary resonates broadly, illustrating how heritage preservation and collective effort can reshape communities.

Medalta Potteries was a cornerstone of Medicine Hat’s industrial identity, producing functional and decorative ceramics that reached markets across North America. However, by the 1950s, economic shifts and changes in manufacturing led to the factory’s decline. Buildings were left vacant, kilns grew cold, and the site faced the risk of disappearing entirely from public memory. 

Fandrich’s documentary about Medalta and the surrounding clay district captures this decline while emphasizing the crucial role of those who fought to preserve it. Individuals such as James Marshall and Jack Forbes dedicated years to advocacy, restoration, and fundraising, ultimately securing Medalta’s designation as a National Historic Site of Canada.

The film’s strength lies in its human storytelling. Through interviews with volunteers, historians, and artists, Fandrich paints an intimate portrait of the challenges, setbacks, and triumphs involved in saving Medalta. The documentary does more than recount historical facts; it conveys the emotional investment of those who recognized the factory’s cultural and historical significance. Viewers witness the determination required to preserve the past, along with the joy and satisfaction of seeing the site return to life.

Clay, Creativity & the Comeback has had a meaningful impact on both local and broader audiences. Locally, it has renewed interest in Medicine Hat’s industrial history and inspired community pride, showing that collective action can achieve remarkable outcomes. 

For educators, historians, and cultural enthusiasts, the documentary provides a resource for understanding how heritage preservation intersects with creativity and civic engagement. By highlighting workshops, exhibitions, and educational programs at Medalta, the film also emphasizes the ongoing role of art in connecting the past to the present.

Ultimately, Fandrich’s documentary is a celebration of resilience and the ambitions of a community to reimagine their heritage for a new generation. It demonstrates that even neglected spaces can be revitalized when people work together toward a shared vision. Beyond its historical focus, the film encourages audiences to recognize the value of cultural heritage, inspiring other communities to preserve and repurpose their own forgotten landmarks. 

Clay, Creativity & the Comeback ensures that Medalta Potteries is remembered not only as an industrial heritage site but as a living testament to the ceramic arts. The success of these efforts further emphasizes the importance of dynamic community spaces and the potential for renewal that emerges when dedicated artists rally around them.

Nearly 3 Million Views In A Month

Let me tell you what's strange about social media ... 

For the last couple of months, I've been deep in the planning stages for future projects. Writing, mapping, proposals - you name it. None of this is particularly engaging or visual enough to share when it's happening, but it's understandably a big part of the process. 

My socials have all been on a roll this year, but not because I've reinvented the wheel or made some massive change. Really, I've just been leaning hard into sharing more of what I'm enjoying in real time - thrift finds, local photo walks, vintage media wall additions, unreleased travel shoots, archival restorations, project throwbacks, VHS tapes, 35mm shoots, documentary references, old cinemas, etc, etc. And here's what's so strange about that ... 

Last month was an "administrative month" where I wasn't actively in the middle of something big happening. These are the all-too-common behind the scenes months. Yet, for the first time, the Editing Luke socials hit nearly 3 million views in a single 30 day stretch. This was without ads, without something going viral, or some new marketing scheme. 

In fact, my content last month was essentially anti-marketing in that I wasn't selling anyone anything at all. And yet, the reach resulted in more messages than ever and a 1000 follower bump on the Facebook page. Go figure. 

What's the takeaway? Stop trying so hard? I don't entirely know. But getting back to sharing what you're enjoying (with your audience in mind) is a lot more fun than regurgitating influencer tropes. I think it's important to remind ourselves why we're even doing a lot of what we're doing sometimes. 

In short, go be excited about your random interests and get back to sharing that stuff again. It's almost like people can tell when you're actually enjoying yourself lol.

Hiking to the Hollywood Sign in Griffith Park

Despite no clear way to get there, despite it being fenced off, despite a week of rain and mudslide warnings closing most of the legitimate trails - hiking to the lookout above the Hollywood Sign in Los Angeles, California was a bucket list experience worth ruining a pair of shoes over.

I began my hike at the Griffith Observatory, itself a popular and iconic destination with sweeping views of the city and some amazing astronomical exhibits to explore. From the observatory, I followed the Charlie Turner Trailhead, which winds its way into Griffith Park, one of the largest urban parks in North America. The trail is well-maintained and offers a gradual incline, making it accessible for most skill levels.

As you ascend, the path reveals stunning vistas of downtown Los Angeles, the Pacific Ocean (on clear days), and, of course, the Hollywood Sign looming larger with every step. Along the way, you'll pass native chaparral plants, rugged hillsides, and may even spot wildlife like hawks, coyotes, or lizards. It really is amazing to wander through this massive natural area in the middle of this sprawling city. The landscape is incredible.

From here, the previous week's rainfall had made going off trail the only real option forward. The full round-trip hike from the observatory to behind the Hollywood Sign via Mt. Hollywood and Mt. Lee is about 6 to 7 miles and takes roughly 2.5 to 3 hours, depending on your pace and the exact route you choose. At the summit behind the sign, hikers are rewarded with a breathtaking view of the 45-foot-tall letters and a panoramic scene of Los Angeles stretching in every direction.

It's best to start early to avoid the midday heat, and bring plenty of water, sunscreen, and comfortable shoes. Whether you're a local or a visitor, this hike blends urban exploration with outdoor adventure, and you won't find a more iconic view in L.A.

A High School, A Book & A Decade

This shoot just turned 10 years old. 

Back in 2015, I was invited back to my former high school to explore and photograph. Medicine Hat High School would soon be undergoing a modernization upgrade that would see a significant part of the old high school demolished. 

This was one of those projects that I took on out of my own curiosity and connection to the place, but the shoot turned lucrative when it became the basis for my photo book, "MHHS As It Was" in 2017. Not only did we sell over 1000 copies in pre-sale that year, but I was then hired to shoot the architectural images of the modernized high school in 2018. 

It just goes to show that some of those "free" shoots can pay dividends if you see the potential in owning the work in the long term. It also has me thinking I'm overdue to give that photo book thing another crack at some point lol. 

Good memories.

Photographing the Rise Up Hot Air Balloon Festival

Over this past weekend I had the pleasure of utilizing my media pass and photographing the Rise Up Hot Air Balloon Festival in Medicine Hat, Alberta for the 4th year in a row. Featuring a variety of launches, flights, glows, and a handful of custom "googly eyed" memes, my content this year reached over 300K people on the Editing Luke socials in just the first 4 days of the festival. 

The Rise Up Hot Air Balloon Festival is a vibrant, free, and family-friendly event held annually in Medicine Hat, Alberta. Launched by Willy and Cindy Taillon in collaboration with the nonprofit Our Collective Journey, the festival aims to uplift spirits and promote mental wellness through the awe-inspiring spectacle of hot air balloons soaring over the city.

Scheduled on May 22–25, 2025, the festival featured nearly 30 balloons from around North America and involved morning and evening flights, weather permitting. A highlight was the mesmerizing Balloon Glow event at Kin Coulee Park on the Friday night, where tethered balloons illuminated the night sky creating a magical experience for the attendees.