Omega Mart in Las Vegas, Nevada

Las Vegas is full of surprises, but nothing prepares you for walking into a grocery store and finding yourself in another dimension. That’s exactly what happens at Omega Mart, the surreal, immersive art experience created by Meow Wolf inside the AREA15 complex. From the outside, it looks like an ordinary supermarket - bright aisles, colorful displays, and neatly stocked shelves. But step inside, and you’ll quickly realize something is very, very off.

Every product on the shelves tells a joke, a story, or a secret. You’ll find items like “Nut-Free Salted Peanuts,” “Plausible Deniability Laundry Detergent,” and “Organic Moth Milk.” At first it feels like parody, but soon you notice doors that shouldn’t be there, coolers that open into glowing tunnels, and employees who seem to know more than they’re letting on. That’s the magic of Omega Mart. It’s part art exhibition, part puzzle, and part alternate reality.

The attraction spans about 52,000 square feet and was built by over 300 artists, designers, and storytellers from around the world. Meow Wolf, the Santa Fe–based collective behind it, is known for turning abandoned spaces into mind-bending worlds of color and imagination. Omega Mart is their second permanent installation (after the House of Eternal Return), and it takes their signature style to new heights. You can wander freely, climb through portals, and explore glowing caverns, corporate offices, or alien landscapes, all connected by the bizarre story of a fictional company called Dramcorp.

If you’re the kind of visitor who loves mysteries, Omega Mart rewards curiosity. Hidden clues, computer terminals, and even interactive RFID cards let you dig deeper into the narrative. But even if you ignore the plot, it’s endlessly fun to get lost in the details - the pulsing light installations, the strange sounds, and the dreamlike transitions between spaces. It’s as much a playground as it is an art gallery.

Visiting Omega Mart takes time. Plan for at least two hours, and wear comfortable shoes as you’ll be climbing, crouching, and exploring like a kid in an alien museum. Tickets are sold in timed slots and can sell out, especially on weekends. AREA15, the larger entertainment complex that houses Omega Mart, also offers bars, restaurants, and other attractions for when you finally need to catch your breath.

In a city known for excess, Omega Mart stands out not for how big it is, but for how imaginative. It’s a strange, funny, and thought-provoking reminder that art doesn’t just hang on walls, it can swallow you whole. If Las Vegas is a playground for adults, Omega Mart might just be its most brilliantly weird ride.