Jurassic World Rebirth Popcorn Bucket

Did I purchase the giant dinosaur footprint popcorn bucket on the opening day of Jurassic World Rebirth? Yes. Did I then keep the oversized plastic footprint in my car for a week and take random pictures of it around town to justify the expense? Obviously.

Calgary Stampede: Archival Restoration

More restoration work, this time with the Calgary Stampede.

The process of archival restoration and colouring is a skill I've been focusing on a lot recently. My last documentary required a lot of it - and often with such limited material, it becomes essential to get the most out of what is available.

These images from the Calgary Stampede I've been working on range from the 1910s to the 1950s. I love the aesthetic after colouring. I'm taking my inspiration from vintage lithograph postcards. Here are a few highlights from these works in progress so far.

Nearly 3 Million Views In A Month

Let me tell you what's strange about social media ... 

For the last couple of months, I've been deep in the planning stages for future projects. Writing, mapping, proposals - you name it. None of this is particularly engaging or visual enough to share when it's happening, but it's understandably a big part of the process. 

My socials have all been on a roll this year, but not because I've reinvented the wheel or made some massive change. Really, I've just been leaning hard into sharing more of what I'm enjoying in real time - thrift finds, local photo walks, vintage media wall additions, unreleased travel shoots, archival restorations, project throwbacks, VHS tapes, 35mm shoots, documentary references, old cinemas, etc, etc. And here's what's so strange about that ... 

Last month was an "administrative month" where I wasn't actively in the middle of something big happening. These are the all-too-common behind the scenes months. Yet, for the first time, the Editing Luke socials hit nearly 3 million views in a single 30 day stretch. This was without ads, without something going viral, or some new marketing scheme. 

In fact, my content last month was essentially anti-marketing in that I wasn't selling anyone anything at all. And yet, the reach resulted in more messages than ever and a 1000 follower bump on the Facebook page. Go figure. 

What's the takeaway? Stop trying so hard? I don't entirely know. But getting back to sharing what you're enjoying (with your audience in mind) is a lot more fun than regurgitating influencer tropes. I think it's important to remind ourselves why we're even doing a lot of what we're doing sometimes. 

In short, go be excited about your random interests and get back to sharing that stuff again. It's almost like people can tell when you're actually enjoying yourself lol.